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About Us

       As a jewelry designer and maker, I've always believed that jewelry should be more than just a pretty accessory. It should be a personal and meaningful expression of who you are and what you value most in life. Our company was established on April 22, 2022. And actually, the inspiration for creating jewelry came from my mother.

     When I was 5 years old, my grandma passed away, and left my mom a collection of jewelry that had been passed down through generations of her family. My mom wanted to create a new piece of jewelry that would incorporate some of grandma's pieces and honor her memory.

 

       My mom worked to create a beautiful necklace, with a pendant that was made up of different pieces of grand-ma's jewelry. There was a diamond from mom's engage-ment ring, a pearl from grandma's necklace, and a sap-phire from her great-grandmother's brooch. My mom added a few new elements to the necklace as well, to make it truly unique and special.

      When the necklace was ready, mom was moved to tears and put it on immediately and wore it with pride, which represented our family's history and legacy. Mom wore it to grandma's funeral, and it brought mom comfort and strength during a difficult time.

       Years passed, and my mom continued to wear the necklace every day. It became a symbol of our family's history and legacy, and it reminded her of all the wonderful women who had come before her. And when she passed it down to me, it became a cherished family heirloom that con-nected generations of loved ones.

       The story of this necklace is a testament to the power of jewelry to connect us to our past and honor our loved ones. It shows that jewelry can be more than just a pretty accessory - it can be a symbol of our family's history and legacy, and a way to pass down our most precious mem-ories to future generations.

SoulinJewellery has grown from a one-woman passion project into a team of artisans, designers, and customer service specialists; but handmade is not lost on us, we still hand-cut every bar, stamp each letter one by one, file, polish, and clean by hand, and thoughtfully package each piece, all with the knowledge that we are creating something precious. We are helping you tell your beautiful story.

       In March 2023, upon our establishment, we made a remarkable debut by launching a series of self-love rings under the emotional themes of "I am choosing my peace" and "Put the past behind you and keep moving on". These concepts resonated deeply with our customers, resulting in daily sales peaking at over 1000 units. The jewelry served as a daily self-reminder, aimed at promoting mindfulness and self-love, fostering happiness, and encouraging progress.

        Through relentless efforts and precise market targeting, in September 2023, we introduced a series of products with the aim of providing encouragement and hope to parents who have lost their babies. These products carried the significance of "Mama of An Angel", symbolizing the courage and belief needed to them. Upon launch, they garnered widespread attention from female customers worldwide, reaching daily sales of 10,000 units.

        For Christmas 2023, we launched the mother-daughter matching ring series, aimed at strengthening the emotional bond between mothers and daughters, reminding them that their bond is unbreakable. This innovation provided a perfect conclusion to the Christmas season, with daily orders reaching 2000+.

        In 2024, we continue our journey with the brand's objective intact: to become innovators in the jewelry industry, designing unique and meaningful pieces that serve as emotional bonds, enhancing connections of friendship, love, and family ties.

         For Valentine's Day 2024, we introduced the "Little Valentines-Mother Daughter Bond Bracelet", further warming hearts on this special day. Daughters not only receive gifts from their lovers but also from their parents, reminding them of the bonds tied by angels.

       In March 2024, our "Soulmate" series was met with overwhelming praise. Though emotions may be silent, they can be deafening; though jewelry may lack warmth, it ignites upon contact with the body.

Our brand's vision is to be the preferred jewelry brand for people during significant moments, offering exquisitely designed pieces imbued with profound meaning and emotional value. Through our products, we aim to evoke feelings of warmth in friendship, romance in love, and strength in family bonds, making jewelry a cherished symbol of emotions and everlasting memories in life.